Of course, this has only been further accelerated by the housebound realities of the pandemic. With bandwidth improving-thanks in part to faster, dedicated networks such as fiber infrastructures and new territories opening up-subscription-based streaming continues to expand. The sector was undoubtedly the trailblazer for subscription-based TV-by 2017, according to a study by Leichtman Research Group and Statista, the number of US Netflix subscribers surpassed the total subscribers of the six leading cable companies. In 2023, it will have been 25 years since Netflix debuted its monthly subscription concept. Now, subscription-based streaming is its own success story, and that success is something which technology vendors are looking to apply to their solutions for the media industry. Magazine publishing was an early adopter-from the 1990s onward, publishers have bolstered on-stand sales with "guaranteed" 12- or 24-month subscriptions. Subscriptions first ascended to prominence in the consumer domain. ![]() ![]() Now, a fresh chapter in the fluid history of R&D concerns the rise of the subscription model. From TV technology design to app-based content services, a strong, long-running symbiosis has connected the media technology aimed at two sides of the same coin: consumer markets and professional markets.
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